8 DAYS OF PERSOL

Last fall, i've been part of a very cool project that was launched last month for iconic eyebrand Persol.
i've been asked with 7 other contemporary filmmakers to direct a "carte blanche" video.
every artist had just a word to work as a starting point then was free to express himself. each word symbolizes one step in the making of a Persol product.
i was given the word “INSPIRATION”

Inspiration can come from a smell, a noise, a colour, a curve, whatever, but i decided u don't necessarly get it and sometimes need to go on  a quest for it.
I thought i mainly find inspiration on the road, so i jumped in a plane to LA, then cruise for three days and 1400 miles in my Boogie Van helped with my good friend Steve Zeitzoff, and pretty much freestyle filming landscapes and atmospheres on the road. very simply.
My idea is that Inspiration isn't something easy to catch, even if you have it in you, you might need, sometimes to look for it or just look for the mental state or cencentration required to get connected with yourself, and...get inspired.

Go check http://www.persol.com/international/days and take some time to also watch the other films directed by such artists as Ari Marcopoulos, Gregoire Alexandre, Asa Mader, Alistair Taylor-Young, Fabio Paleari, Katerina Jebb and Yi Zhou.

A big thank you to Hanni El Khatib for the music.
here are some stills from my film, travel high !

Additional camera : Steve Zeitzoff
Editing : Marc Aurele Vecchione
Production Manager : Benoit Giraud
Production : OSFA films for L'Ecurie
Agency : Publicis
Post Production : Digimage
Music : Hanni El Khatib
client : Persol Brand

LAST CHECK

i wasn't really early on the planning, but the organisation was strict on the fact that the bike needs to be clean and shiny. well that's not usually the case of mine, so we stopped by a carwash to clean the dirt from
Catalina. i haven't washed the bike since.

The Triumph is basically the same as for the Catalina GP, just changed tires, bar and add a front brake.
a quick test ride on the parking to check how it runs with the altitude....not that bad, for the moment down in Colorado Springs.

AIN'T NO MOUNTAIN HIGH ENOUGH

it was the desert thru the windshield just few hours ago and now we can see the snow, well it might be colder than estimated.

VAIL, CO

RIDE TO COLORADO

From California to Colorado Thru Nevada and Utah. A unique experience

TWENTY HOURS

it will take us 20 hours to drive to Colorado, trippin ride to legendary PPIHC.

PISS BREAK

Oldschool drinks a lot of sodas.

MAGE S NEW STUDIO

before the 1200 miles drive to Colorado Springs, i had to stop by MAGEdesign drop off the developped
photos of the next MARCH-LA.B campaign i shot 2 weeks ago in Palm SPrings, CA.
always a pleasure to see Mr Mage and his amazing crew.

then i stopped by the March LA.B showroom managed by Alexis Sepkovic

FAMILY

on my way to Mage Design studios, a wall cought my attention. on Melrose Avenue, painted
on Sportie LA's shop wall a Vans ad with my OTW family. it's been a long time since we hooked up
all together now, Eric was in Paris last months and it was great, i hope to see the twins next week.

ZOOTZOFF

i can not fly thru LA without stopping say hi to the one and only Steve Zeitzoff.

FOUR ACES CYCLE

Wes White from Four Aces Cycle is helping me in the O.S.F.A project.
he keep the bike at the shop and worked on it to make it ready for Pikes Peak.
new bar, new tires, he added a front brake, all the oil changes, new sparks and spark plugs and new sealings for the Ceriani fork. well the Trump was well taken care of and i thanks much Wes for his help.
he's a real cool guy and speaks a little bit of French.

PALM BEACH GMC

1974 GMC Palm Beach, ideal & dream step up after the Boogie Van ?

JEROME DREYFUSS NYC

i took advantage of the morning to stop by Talented designer Jerome Dreyfuss new boutique in Chinatown. the whole space is amazing, and i was stoked to see my photos from last winter campaign all over the place. had a cool chat with Yves, the smiley manager and left the place quite happy.

Mr CAB DRIVER

i usually complain about Cabdrivers driving skills, but this guy was different, he raced his yellowcab, barely drifting it...what a good way to welcome us in NYC.

JFK AIRPORT